Tag Archive | engagement

[Master Thesis] Man Versus Platform Versus Designer. How New Media Technology and Design Steer Behavior.

master thesis

Users of a new media technology often feel empowered and in total control of the platform or device they are operating. But is this really the case or is this a mere feeling? Are users fully controlling the technology and its design or is this just perceived and is the agency of the technology and its design generally being overlooked? This paper questions users’ perceived agency by looking at how the technology itself and its design are possibly influencing, or even steering, its users’ behavior. Using theories focused on technological and societal agency, questions of control, premediation, design, gamification, commercial goals and distribution of agency this paper aims to get a better understanding of the complex reality of the process of steering behavior. Based on these theories this thesis will analyze how the agency between the user, the technology and the designer is distributed, and how the steering works through, the case studies Apple Maps, Foursquare and Google Glass. It can be expected that the agency in the process of steering behavior is not distributed symmetrically between users, technology and design and that the process of steering differs between objects. This paper will also stress the need for more knowledge among users about this process in order to be able to make a well substantiated choice whether to use a certain technology or not, because if it is true that technology and design are not only empowering users but also able to steer human behavior, users should be able to critically evaluate whether using a certain technology is worth it.

Keywords: Technological Determinism; Sociological Constructivism; Users; Technology; Design; Distributed Agency; Steering Behavior; Data; Platform Studies; Cybernetics; Affordances; Constraints; Apple Maps; Foursquare; Google Glass

Read the whole thing
Scheffers, Ineke. Man Versus Platform Versus Designer. How New Media Technology and Design Steer Behavior.Master Thesis University of Amsterdam, 2013. 

Bachelor Thesis
Scheffers, Ineke. ‘You Can’t Squeeze Blood From a Stone. Why ACTA Isn’t Beneficial for the Media Industry Either.’ Bachelor Thesis University of Amsterdam, 2012.

This paper argues that while, the Anti-Counterfeiting Agreement is certainly not beneficial for the downloading and peer-to-peer sharing public, it isn’t necessarily beneficial for the mainstream media industry either. The main reasons for the mainstream media industry to support ACTA is to protect intellectual property rights and profits. This thesis, however, shows that the media industry should reconsider ACTA, because this law could possibly harm their profits by forbidding piracy and thus peer-to-peer sharing and thereby eliminate important promotion. It is even argued that dropping ACTA could create new possibilities to generate extra profits.

Beyond these theses I wrote countless other research papers and essays about television, film, gender and new media topics. Interested? Just ask!


Helping Neighborhoods Get Social Again. Or not?

Every good idea is a solution to a problem. In the case of San Francisco based start-up Nextdoor the problem is that neighbors no longer get to know each other and truly communicate. The small-scale social network is trying to solve this by introducing a digital medium for neighbors to exchange messages, ask for help or organize local events. Every neighborhood, suburbia or small town has its own page, and all visible content is generated by people who actually live there. This is ensured by a secure registration and verification procedure based on the user’s physical address. Once people register in their neighborhood, they can send messages, write posts or questions, but they also have access to all previously shared information, meaning that answers can be found even without asking.

Read More…

[Thesis] You Can’t Squeeze Blood From a Stone. Why ACTA Isn’t Beneficial for the Media Industry Either.

Love to watch your shows online? Like to create Nutella memes to get on the hot page of 9GAG? Want to rock out in your bedroom on Gangnam Style to put it on your YouTube Channel just like Keenan Cahill did? This might all be illegal someday. Even though the Anti-Counterfeiting Agreement has been set aside, the battle on internet rights is not over. If it’s up to the involved governments and the mainstream media industry laws or agreements of this kind are coming rather sooner than later. Read More…

Betrokkenheid: Sociale media voor zakelijk succes

Forrester Research is een Amerikaans onderzoeksbureau dat gericht is op wereldwijd onderzoek en advies voor vooral grote bedrijven. Het doet markt- en technisch onderzoek om advies te bieden over bestaande en potentiële impact van technologie. Een technologie die een hoop impact heeft op het moment is sociale media. Een connotatie van sociaal is vaak dat het vrij persoonlijk moet zijn. Hoe kan een groot bedrijf hier gebruik van maken voor zakelijk succes?
Read More…

Actueel: LinkedIn en je bedrijf

Waarschijnlijk is het je al opgevallen: LinkedIn heeft een nieuwe look. 17 juli jl. is deze live gezet in Nederland. Deze verandering maakt LinkedIn nog iets socialer. De nieuwe ‘look and feel’ is bedoeld om het platform gebruiksvriendelijker te maken. Ook is het nu mogelijk om op artikelen in ‘LinkedIn Today’ te reageren en ze te ‘liken’. Verder kan elke gebruiker nu zien wat ‘trending’ is in het eigen netwerk. Zo kun je makkelijk op de hoogte blijven van alles wat relevant is voor jou persoonlijk. Deze veranderingen zijn een mooi moment om eens opnieuw te bekijken wat LinkedIn op dit moment precies voor je bedrijf kan betekenen. Naast het vinden van en in contact komen met nieuwe werknemers, kun je als bedrijf LinkedIn ook inzetten voor het genereren van nieuwe leads, het bereiken van potentiële klanten en het vergroten van betrokkenheid met je doelgroep. In dit blog behandel ik een aantal mogelijkheden op LinkedIn die je hiervoor kunt gebruiken.
Read More…